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DIGITAL MARKETING & SOCIAL MEDIA for Luxury Hospitality & Lifestyle Brands


digital marketing that moves consumers to act

  • Digital Project Management

  • Marketing Strategy & Execution

  • Email Marketing

  • Content Development & Strategy

  • Website Development & Maintenance (CMS)

  • Website Optimization

  • E-commerce Strategy


social media that stays current

  • Social Media Strategy & Execution

  • Channel Development

  • Analytics & Reporting

  • Influencer Partnerships

  • Content Strategy

  • Campaign Management


branding & Identity that sticks

  • Asset Development

  • Graphic Design (web & print)

  • Identity & Positioning

  • Copy Writing

  • Collateral development

  • Brand Partnerships

  • Public Relations




Karissa has over 10 years of international experience within the luxury hospitality and travel sector,

including brand development for upscale hotel brands and resort real estate, marketing strategy and execution, business development, social media, public relations, and managing partnerships with other lifestyle brands. Prior to starting her consulting practice, she spent over 7 years leading marketing efforts for the highly acclaimed and award-winning luxury hotel brand Auberge Resorts Collection, based in California. Before Auberge, Karissa managed hotel development projects for the Shangri-La Hotel group based in Hong Kong and focused her time on hospitality business development projects in Mainland China, Southeast Asia, and Europe. She has also spent time as a travel writer for the travel website Global Adventuress, ranked by USA Today as one of the top 20 Travel Destination Blogs. Karissa is a graduate of Stanford University undergraduate and graduate schools and has traveled to over 90 countries and lived abroad in 5 countries. She currently resides in Tokyo, Japan with her husband and 2 children.




For more information on pricing and services, please fill out the form below or email

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